Clues to a great story.

In this TED talk, Andrew Stanton shares the most important elements of a great story. Storytelling is one of the most important elements of any PR campaign, but what makes a great story? We know them when we hear them, but telling a story is so much more than relating details. Stanton shares examples, and emphasizes the importance of perspective to turn any story into a great story. Surrender to wonder.

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